According to industry sources quoted by Bloomberg, Apple has informed its suppliers that demand for its iPhone 13 series has slowed down and it will further cut production estimates. Previously, Apple cut down its iPhone production estimates for this year from 90 million to 80 million due to the ongoing chipset shortage and it now seems those numbers will be revised yet again.
One of the big reasons why Apple is seeing lowered demand is because consumers are deciding to skip on buying the hard-to-get iPhones. Despite the ongoing struggles analysts predict a record holiday season for Apple with projected Q4 sales totals of over $117 billion or 6% better than the same time last year. Apple’s key component suppliers and assembly partners have yet to comment on the matter.