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For the presentation of the iPhone 13 series, Apple started with the iPhone 13 and the iPhone 13 mini. They share the same design and features, the mini simply packs all this in a smaller form factor. Both models have the same sleek, flat-edge design known from the past few years with an aluminum alloy body and Ceramic Shield for the display. IP68 rating for water and dust resistance has also been mentioned. Both models are also available in pink, blue, midnight, starlight, and product red colors. The Super Retina XDR displays of the iPhone 13 and iPhone 13 mini are the same as last year’s models but offer 28% higher brightness – up to 800 nits typical levels and 1200 nits of peak brightness. The new thing is the A15 Bionic chip, which is manufactured after the 5nm production node with nearly 15 billion transistors. It houses a 6-core CPU with 2 high-performance and 4 high-efficiency cores for up to 50% faster performance than the one of the leading competition. There’s a 6-core GPU for up to 30% faster graphics compared to the leading competition. There’s also a new 16-core Neural Engine capable of processing 15.8 trillion operations per second. The main camera of the devices uses a new 12MP sensor with 1.7 um pixels, an f/1.6 aperture, 26 mm focal length, 7-element lens, 100% Focus Pixels. It also offers advanced video features such as Rack Focus in Cinematic Mode that locks the focus on a moving object. Cinematic Mode shoots in Dolby Vision HDR. Moreover, the iPhone 13 and iPhone 13 mini offer better battery life with 2.5 hours and 1.5 hours more than the iPhone 12 and the iPhone 12 mini, respectively. The iPhone 13 mini starts at USD 699 and the iPhone 13 starts at USD 799 with the base-level storage measuring 128GB. A 256GB and a 512GB variant is also available.
For the iPhone 13 Pro and the iPhone 13 Pro Max are now introduced featuring a custom finish that’s resistant to abrasion and corrosion. It has four finishes – sierra blue, gold, silver, and graphite. The new design feature is again the 20% smaller TrueDepth camera just like on the smaller iPhone 13 models. In addition, the A15 Bionic chip on the Pro models features a 5-core GPU instead of a 4-core one. The displays for this year’s model offer ProMotion with a 10Hz-120Hz variable refresh rate (VRR). For the first time, Apple introduces macro shooting and all rear cameras also support Night Mode. The rear cameras include a 77mm telephoto unit for up to 6x optical zoom, a main wide camera, and an ultra-wide unit. The video features include Cinematic Mode with a switching focus, Dolby Vision HDR shooting. Later this year, ProRes video will be introduced for professional video editing within the camera app. Batteries are larger as well with the iPhone 13 Pro Max lasting 2.5 hours more than the iPhone 12 Pro Max. This model starts at USD 1099 and the iPhone 13 Pro starts at USD 999. Apple also adds a 1TB storage option.
Apple jas just unveiled the new iPad and iPad mini. The 2021 Apple iPad features an A13 Bionic chip offering 20% faster performance in CPU, GPU, and Neural Engine. It also features an upgraded ISP for better photos. The front camera packs a 12MP sensor and a lens with a 122-degree field of view with Center Stage. Center Stage automatically detects people and moves the frame to follow them. This feature is supported…
14 September 2021
Apple announced today it will host an event on September 14 at 10 AM, at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. The star of the show will most likely be the Apple iPhone 13 series and Apple Watch Series 7. The iPhone 13 models will be similar to the iPhone 12 models but with smaller notches, some camera improvements, a faster chip, 5G options. Apple is planning to release a…
8 September 2021
Counterpoint has published its Q1 2021 Market Monitor report. Some of the key findings include the following: Global smartphone shipments gre by 20% YoY but declined by 10% QoQ. For a second quarter, India’s smartphone market declines. It is led by Xiaomi with a 26% market share, ineased by 8% YoY. Samsung is again the world leader in smartphones with a 22% market share. Apple is second with 17%. Xiaomi is third…
9 June 2021
Apple today previewed iPadOS 15, with new features that take advantage of the unique capabilities of iPad, helping users be more productive and taking the versatility of iPad even further. iPadOS 15 introduces a multitasking experience that is even more intuitive, making features like Split View and Slide Over easier to discover, easier to use, and more powerful. Notes goes systemwide with Quick Note, and offers new…
8 June 2021
Apple today announced iOS 15, a major update with powerful features that enhance the iPhone experience. iOS 15 makes FaceTime calls more natural, introduces SharePlay for shared experiences, helps users focus and be in the moment with new ways to manage notifications, and brings more intelligence to photos and search to quickly access information. Apple Maps unveils beautiful new ways to explore the world, Weather…
8 June 2021
South Korean news outlet The Elec reports that Samsung Display and LG Display have begun producing OLED panels for the upcoming iPhone 13 series. Compared to last year, this is a month faster. Last year Apple experienced problems procuring components for its devices resulting in delaying the launch of the iPhone 12 series. Hence, the earlier start of display production for this year’s models is an attempt to curb an…
29 May 2021
Apple today announced the most powerful and advanced iPad Pro ever. The addition of the Apple-designed M1 chip delivers a massive leap in performance, making iPad Pro the fastest device of its kind. The iPad Pro 12.9 (2021) features a new Liquid Retina XDR display that brings extreme dynamic range to iPad Pro, offering a stunning visual experience with more true-to-life details to the most demanding HDR workflows…
20 April 2021
According to the latest research from Strategy Analytics, the global smartphone shipments will rebound +6.5% YoY to reach 1.38 billion units in 2021. The growth is driven mostly by the improved economic situation as the COVID-19 pandemic weakens, a growing stock of aging smartphones and the operator/vendor push for migration to 5G. Abhilash Kumar, Smartphone Analyst at Strategy Analytics, said, “For 2021, we believe…
17 March 2021
The latest research from Counterpoint unveils a slight recovery in the global smartphone market. It did decline by 1% YoY in Q4 2020 but rose by 8% QoQ in Q4 2020. Samsung remains No1 vendor with 19% market share and 14% decrease YoY. Apple is second with 15% market share and 3% increase YoY. Huawei is third with 14% market share and -21% decrease YoY. Xiaomi is fourth with 11% market share and 17% incresase YoY…
28 January 2021
The latest research from Counterpoint’s Market Monitor Service shows that the global smartphone market is on the path of recovery after it was severely hit by the avalanche of lockdowns around the world. The main reason for this is the lifting or easing of lockdown conditions which enabled exports and imports not only of end-conusmer products but also of components. The main drivers are the Chinese and Indian…
30 October 2020
The smartphone market in China has declined by 14% YoY for the third quarter of 2020, according to the latest report from Counterpoint Research. This percentage has been achieved even after the 6% QoQ recovery growth of smartphone sales in China. Huawei is the market leader in China with 45% market share and 3% YoY decline in sales. Vivo and Oppo declare the highest losses for this quarter comparing to their…
29 October 2020
The star of Apple’s announcement today, or to be exact – the two stars – are the iPhone 12 Pro and iPhone 12 Pro Max. The two models feature upgraded high-end design with a stainless steel band, ceramic shield front, and glass rear shell. Both are IP68 rated for water and dust resistance. The available colors include silver, graphite, gold, pacific blue. The iPhone 12Pro and iPhone 12 Pro Max are built around a…
13 October 2020
The iPhone 12 Mini was announced next. This smartphone is quite compact indeed! With a 5.4-inch edge-to-edge display it is smaller and weighs less than the iPhon 8 for example, which has a 4.7-inch screen. Its specifications are identical to those of the iPhone 12 but are packed in a smaller body. This means you get the new aluminum-frame design, IP68 rating for water and dust resistance, A14 Bionic chip with 5G…
13 October 2020
The iPhone 12 is finally official. This is the first official Apple smartphone with 5G support. It arrives with an A14 Bionic chip with a six-core CPU. The model features a Super Retina XDR Display with a resolution of 1170 x 2532 pixels, 2M:1 contrast ratio, up to 1200 nits of brightness, Dolby Vision and HDR10 support. The device has a flat design front and back with glass and aluminum alloy frame. It is 11%…
13 October 2020
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