Amazon and Flipkart Diwali sales: What we know so far | Gadgets Now


Amazon and Flipkart have announced their Diwali sales. Amazon calls its annual Diwali sale — Amazon Great Indian festival sale; while its The Big Billion Day sale for Flipkart. These sales coincide with the Navratri season in the country which this year starts from October 7. This time is traditionally the biggest shopping season in the country. People buy products across categories from big appliances to mobiles to grocery to beauty products to fashion and lots more. It’s also the time of biggest discounts and deals being offered both online and offline. Along with discounts, these sales have also become the launchpad for companies to take new products on sale. Samsung, OnePlus, Lenovo, Sony, Boat, Xiaomi and many other brands plan to launch their devices during these sales. While full details are not available yet, both Amazon and Flipkart have given sneak peek into their upcoming festive sale. Here are the key things that we know so far about these sales based on what the companies have revealed.


​Sale dates: Amazon Great Indian festival sale to start earlier

Amazon Great Indian festival sale will starts October 4th, while Flipkart’s Big Billion Day sale will start on October 7 and run till October 12. Amazon so far has not announced how long the Great Indian festival sale will run. In 2020, Amazon Great Indian festival sale ran for almost a month, starting October 17 (a day earlier for Amazon Prime members).



​Bank offers on HDFC Bank, ICICI Bank and Axis Bank

Amazon has partnered with HDFC Bank to offer a 10 percent instant discount to customers making purchases using HDFC Bank debit and credit cards as well as EMI transactions. The Flipkart sale will offer 10 percent instant discount to buyers making purchases using Axis Bank and ICICI Bank credit or debit cards.



​Deals on Amazon Pay and Paytm

Flipkart will offer buyers assured cashback on wallet and UPI transactions through Paytm. Amazon has said that customers can save up to Rs 5,000 during the sale by making payments of their utility bills, ticket bookings and sending money using Amazon Pay.



​New gadget launches on Flipkart and Amazon

Flipkart Big Billion Days sale will see 50+ launches as per the company. These will include new launches in TVs, refrigerators, washing machines and more. Amazon is promising 1,000-plus new product launches across categories including grocery, fashion & beauty, smartphones, large appliances & TVs, consumer electronics and more. The US-based etailer Amazon is teasing new launches from OnePlus, HP, Lenovo, Apple, Sony and others.



​Early access for Amazon Prime members and Flipkart members

Both Amazon and Flipkart will offer early access of the Diwali sale to their members, Amazon to Amazon Prime customers and Flipkart to Flipkart Plus customers.



​Special discount on Superstar brands on Flipkart

Flipkart is teasing some brands as Superstar brands. Buyers will be able to get special discount on these. The list Realme Dizo, Boat and Intel laptops. The discounts on these products start at up to 40% and go up to 80%.



​Amazon, Flipkart to offer ‘crazy’ deals on iPhones

Both Amazon and Flipkart are teasing big discounts on Apple iPhones. Amazon is calling them ‘crazy deals’, while Flipkart has termed them ‘craziest-ever’ deal on Apple iPhones. Flipkart will reveal the deals on iPhone September 27 and Amazon a day later on September 28. It is also promising ‘best deals’ on smartphones from Samsung, Oppo and Vivo. Flipkart smart upgrade service will allow users to upgrade to their favourite phone by paying 70%.



​Up to 70% discounts on electronics

Both Amazon and Flipkart are promising discounts of up to 70% on electronics. These include TVs and appliances. Flipkart will also have a special section on seasonal appliances.



​Up to 80% discount on mobile accessories and wearables

Buyers can get up to 80% discount on mobile accessories. The list includes headphones, earbuds, smartwatches, smartbands and more.



​​Amazon Diwali sale countdown starts

Amazon Great Indian Festival sale countdown starts September 25. The company is teasing Mega Deals Reveal at 12 noon every day starting September 25 with Techno.

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